LaVar Ball's Big Baller Brand unveiled the ZO2 shoe line that he designed for his son Lonzo, with the main pair debuting at $495 on the company's website Thursday.
A Lonzo Ball-autographed pair of the shoes, in the "Wet" colorway, are being sold for $995. Sandals with Lonzo Ball's logo on the top are $220 each.
The main shoe, at the aforementioned price of $495, has a "microfiber python texture" in matte black and what the website describes as a "Delorean finish."
The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS
— Big Baller Brand (@bigballerbrand) May 4, 2017
Here are the $220 Lonzo Ball flip flops pic.twitter.com/cZJKN1BeZb
— Darren Rovell (@darrenrovell) May 4, 2017
Last week, ESPN reported the major shoe companies expressed they weren't interested in the deal pitched to them by LaVar in which they would have to license his Big Baller Brand. The shoes that LaVar had already designed were part of the pitch.
"We said from the beginning, we aren't looking for an endorsement deal," Ball said last week. "We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber, either."
The Big Baller Brand sells its gear on its website with shirts and hats ranging from $38 to $100.
Lonzo, who played one year at UCLA, is projected to be among the top three picks in the NBA draft, which takes place June 22.
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